Nineteenth Amendment, the online marketplace for fresh, independent fashion, announces that the latest collection from Cayman Islands based designer, Isy Obi, is now available online. Manhattan based Nineteenth Amendment launched a partnership with US retailer Macy’s September 1, 2015 and through this collaboration the Isy B. line will now be accessible to over 6 million shoppers every month. This unique collaboration was born through Nineteenth Amendment’s commitment to give talented designers around the world a global platform to launch collections in an efficient and scalable way.
The “Modern Tribe” collection is inspired by the diversity and natural beauty of the Cayman Islands. This collection celebrates its modern tribe. Cayman’s modern tribe has created rich new traditions by drawing from the heritage of all those who have migrated to the islands over the centuries. Taking inspiration from the land and sea, life in Cayman is lived in vibrant colour, from its art, to its architecture, and its people. Cayman is never as absolute as black or white. Instead it is a spectrum painted with the ideas and dreams of all the global nomads who have added to its cultural melting pot.
“I am thrilled to be able to offer this collection through Nineteenth Amendment,” noted Obi. “As an independent fashion designer based in Cayman, it can be a challenge to reach an international audience and to manage my production efficiently in a way that makes financial sense. Nineteenth Amendment is both a retail partner and a manufacturing platform that captures the spirit of my collection, allows to me sell directly to customers globally, and ensures exceptional quality though small-batch manufacturing by master craftspeople 100% in the U.S.”
Created as an alternative to traditional industry business models, Nineteenth Amendment provides not just retail distribution and manufacturing, but also guidance on merchandising and look books, PR and marketing support, and access to a network of peers and retailers through the Nineteenth Amendment community.
“We are committed to creating a better place for fashion,” said Nineteenth Amendment CEO Amanda Curtis. “To fulfill that promise, we offer both technology tools and industry expertise to help independent designers succeed. We’re thrilled to welcome Isy B. to our designer collective and look forward to helping her make the most of their Nineteenth Amendment experience in the months to come.”
Photos Courtesy of Isy B. Design